SEO: What you need to know

Search Engine Optimisation (SEO) has become a bit of a buzz word in the past few years and for very good reason, it is making or breaking businesses and if aren’t visible on search engines then there is little chance that your business will ever be found. It doesn’t take a Cornwall SEO expert to tell you that SEO is important, but here are some things you need to know about SEO.

SEO takes time

Any company purporting to improve your search ranking results overnight is lying to you, SEO is about doing all the right things for a long period of time, it is similar to setting up a good routine for your work or study life. When you have continued structure, this is when search engines will notice your site. It is important to tick all the boxes like creating descriptions for each and every page on your website.

Work hard on content creation

You probably hear that this is important all the time and that is because it really is! Creating engaging and relevant content is the king of SEO, think about why search engines exist and the reason is quite clear, they want to connect people to things that are actually relevant to what they are searching for. Search engines are all about user and experience and content and if you not providing these things then you will be left behind.

Use Google Analytics to track what you are doing

There is no excuse not to be using Analytics because it is totally free, while large companies may be using enterprise programs like Adobe Cloud, Analytics is extremely popular and can be a great tool if used properly. Any form of analytics is going to help you because it will always track where things are going well and where they are not, for example how many of your sales are coming from your email or social media campaigns, this will allow you to tweak campaigns like these so that they do bring people in, or you could expand your reach for successful campaigns.

If you are ever in doubt about how to improve your search engine ranking, you can always speak to a SEO expert.


Hooked On Media

Old Bakery Studios, Malpas Road, Truro, Cornwall, UK, TR 1 1QH

01872 248 376

SEO: What you need to know